"Chrysler products for 1955 through 1961 were called by the company it's "Forward Look" cars given their modern appearance at a time when GM & Ford styling remained weighted toward the Rolley-Polley.
By 1957 Virgil Exner cooked up the styling you see here which was announced with the marketing exclamation "Suddenly it's 1960!" For the first time Chrysler Corporation was the leader being followed. GM executives returning from lunch spied 57 Chrysler prototypes on a test track. This began…"
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